UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels.
The Ocean Action labels are made from ocean bound plastic using a mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by OBPCert.
The new innovative label material is made possible by close collaboration with multiple partners in the product’s value chain.
“As a plastic films manufacturer, we feel a responsibility to look for alternative sources to produce our films, and for this reason we are actively collaborating with the whole supply chain, aiming to achieve sustainability goals together. The need to preserve limited fossil-based feedstock and be more conscious about our environment comes directly from the consumers and especially from younger generations, who will be the ones experiencing the consequences of our actions.
Therefore, we value this opportunity to contribute to the preservation of the marine environment by using recycled raw materials coming from ocean bound plastic waste, which complement our existing range of label films with post-consumer recycled plastic.
We are proud to be part of an initiative that represents a further step towards a more Circular Economy, thanks to efficient reuse of valuable material, and is exactly what we aim for with Dynamic Cycle™, our holistic approach to sustainability” said Simone Baldin, Business Unit Manager – Label Films, Taghleef Industries.
To read the official Press Release by UPM Raflatac, click here