Taghleef Industries Reimagines NATIVIA®: A New Era for Biobased and Biodegradable Films
A Legacy of Innovation
Since its groundbreaking introduction in 2010, NATIVIA® has established itself at the forefront of sustainable packaging innovation. What began as a pioneering venture into biaxially oriented PLA films has evolved into a comprehensive portfolio of solutions that continues to reshape industry standards.
NATIVIA® did not merely enter the market – it revolutionised it. As one of Taghleef Industries’ most forward-thinking innovations, NATIVIA® introduced the packaging industry to a new generation of films that challenged conventional approaches. The brand’s early commitment to biobased solutions and industrial compostability established new benchmarks for sustainable packaging performance.
The Evolution
Today, NATIVIA® is embarking on its next chapter of innovation. The expanded portfolio now encompasses different levels of product protection and comprehensive end-of-life solutions designed to meet the evolving demands of high-value applications. Through the incorporation of groundbreaking materials such as PHAs, the introduction of home compostability features and the functionalization with advanced barrier technologies, NATIVIA® continues to lead industry transformation.
To reinforce this evolution, Taghleef Industries has undertaken a comprehensive rebranding initiative for NATIVIA®. The refreshed visual identity communicates a powerful narrative of integration and commitment.
Integration of New Biopolymers
The brand has evolved from BOPLA films exclusively to an integrated portfolio of biaxially oriented films based on a mix of innovative biopolymers.
Commitment to Sustainability and Innovation
The rebrand represents NATIVIA®’s journey toward making sustainability the industry standard rather than the exception.
The iconic leaf element, previously positioned as a separate component above the letter “I,” has been organically integrated into the wordmark to illustrate these core principles.
Additionally, the previous logo’s distinctive two-tone green design, which highlighted “Ti” to symbolize the brand’s heritage as part of Taghleef Industries, has been refined. The transition to a single, sophisticated green shade reflects the brand’s mature market positioning – confidently autonomous while remaining an integral part of the Taghleef family.
The new, deeper green tone communicates:
• Maturity: A nuanced approach to sustainability
• Confidence: A brand secure in its market leadership
• Sophistication: Alignment with premium, high-value applications
• Timelessness: A sustainable choice that transcends market trends
This transformation extends beyond aesthetics, representing NATIVIA®’s continued growth, core values, and vision for the future of sustainable packaging.
The New NATIVIA® Promise
Building upon Taghleef Industries’ commitment to providing market-tailored solutions, NATIVIA® introduces its comprehensive product families of biaxially oriented films:
- NATIVIA® ESSENTIAL – PLA, Biobased and Industrial Compostable films suitable for diverse applications
- NATIVIA® PREMIUM – High Quality, Biobased solutions designed for luxury applications
- NATIVIA® PLUS – Biopolymer Mix, Home Compostable films suitable for various applications
- NATIVIA® PROTECT – High Barrier solutions for specialised applications
- PROTECT Essential – PLA, Industrial Compostable, High Barrier
- PROTECT Plus – Biopolymer Mix, Home Compostable, High Barrier
Looking Forward
The reimagined NATIVIA® represents more than a product portfolio expansion – it embodies Taghleef Industries’ unwavering dedication to sustainable innovation and market leadership. As the packaging industry continues to evolve toward more conscious solutions, NATIVIA® stands ready to meet tomorrow’s challenges with today’s most advanced biobased and biodegradable film solutions.
