Flex Without Flaws: How Mono-PP is Muscling Out Multi-Material Waste
Market Background
Rising health consciousness and the popularity of active lifestyles are major drivers of the growing whey protein market globally. Whey protein is widely used for muscle building, weight management, and overall wellness, appealing to athletes and the general population alike.
The Challenge
Apart from the demand for high-quality, premium products, especially in developed markets, consumers are also growing interested in sustainable production methods and eco-friendly packaging. Today, Whey Protein products come in various packaging types – from rigid jars and tubs to flexible pouches. However, pouches typically come in a multi-material structure, which are difficult to recycle.
The Solution
Taghleef, together with Packstyle, proposes a PP-based solution including EXTENDO® XZMX for superior product protection and improved recyclability.
| Traditional Structure | Ti’s Proposal |
| PET/Alu/PE | TTR18 / EXTENDO® XZMX 15 / CPP 80 |
This structure allows for:
- Recyclability compared to multi-material structures: Moving the packaging to a fully PP-based structure improves recyclability and simplifies disposal instructions for consumers.
- Ideal replacement of AluFoil or metPET for ultra-high barrier: Taghleef’s EXTENDO® XZMX is a metallised BOPP film designed to provide outstanding oxygen, moisture, mineral oil, and light barrier, ensuring aroma and flavor protection. This delivers the high barrier properties necessary for maintaining product freshness and extending shelf life, while simultaneously supporting circular economy principles through improved end-of-life recyclability.
The Conclusion:
The innovative PP-based packaging solution developed by Taghleef and Packstyle represents a significant advancement in sustainable packaging for the whey protein market. By replacing traditional multi-material structures with a fully recyclable polypropylene alternative, this solution effectively addresses both consumer demand for environmentally responsible packaging and manufacturer requirements for product protection.
