The complete NATIVIA® Portfolio: sustainable solutions for every application
The packaging industry has reached a pivotal moment. As sustainability transitions from competitive advantage to market requirement, converters and brand owners face a complex challenge: finding biobased and biodegradable solutions that don’t compromise on performance, barrier properties, or aesthetic appeal. The question is no longer whether to embrace sustainable packaging, but rather which sustainable solution best serves each unique application.
NATIVIA®, the evolution
NATIVIA®, Taghleef Industries’ pioneering brand of biobased and biodegradable films, has evolved to answer this question comprehensively. Since revolutionizing the sustainable packaging market at its launch in 2010, NATIVIA® has grown from a specialized PLA film solution into a complete portfolio that addresses the full spectrum of packaging needs—from everyday applications to luxury products, from standard protection to high-barrier requirements, from industrial composting to home compostability.
This evolution reflects more than product development: it represents a fundamental understanding that sustainable packaging is not one-size-fits-all. Different applications demand different performance characteristics, different end-of-life pathways, and different levels of protection. The expanded NATIVIA® portfolio recognizes this diversity and provides tailored solutions that allow customers to select the precise combination of sustainability credentials and functional performance their applications require.
With the recent rebranding and the unveiling of five distinct product families, NATIVIA® now offers unprecedented choice and clarity in the biobased and biodegradable films market. Each family has been carefully designed to serve specific market segments while maintaining the unwavering commitment to environmental responsibility that has defined NATIVIA® from the beginning.
Beyond Aesthetics: what the rebrand represents
This transformation extends far beyond visual updates. It represents NATIVIA®’s continued growth, its core values, and its vision for the future of sustainable packaging. The rebranding coincides with the unveiling of the complete NATIVIA® product families, each designed to address specific market needs:
NATIVIA® ESSENTIAL – PLA, biobased and industrial compostable films suitable for diverse applications, providing reliable sustainable performance for everyday packaging needs.
NATIVIA® PREMIUM – High-quality, biobased solutions designed for luxury applications where brand presentation and environmental credentials must both exceed expectations.
NATIVIA® PLUS – Biopolymer mix, home compostable films suitable for various applications, offering consumers the convenience of backyard composting.
NATIVIA® PROTECT – High barrier solutions for specialized applications:
- PROTECT Essential – PLA, industrial compostable, high barrier
- PROTECT Plus – Biopolymer mix, home compostable, high barrier
This comprehensive range demonstrates that the rebranding isn’t about changing what NATIVIA® stands for: it’s about clearly communicating an expanded ability to serve diverse market needs while maintaining uncompromising sustainability standards.
A Market-Ready Brand
The rebranding debuted at Ecomondo, Italy’s leading trade fair for the circular economy, marking both a trade fair debut and the beginning of a new strategic era for NATIVIA®. This timing was intentional. As the packaging industry continues evolving toward more conscious solutions, NATIVIA® positions itself at the center of this transformation with the most advanced biodegradable and biobased film solutions available today.
The mature, confident visual identity helps NATIVIA® communicate effectively with an increasingly sophisticated market. Converters and brand owners are no longer asking whether to adopt sustainable materials—they’re asking which sustainable materials best serve their specific needs. The clear product architecture and refined branding make it easier for customers to navigate options and select the right NATIVIA® solution for their application.
Discover the complete NATIVIA® portfolio and learn how these advanced biobased and biodegradable solutions can transform your packaging applications.
