Recyclable Stick Pack Solution in a Growing Health Market
The health and supplements industry is set for continued expansion, underpinned by demographic shifts, a growing focus on preventive health, and evolving consumer preferences for personalised, convenient, and natural products. According to Euromonitor, the global retail sales of vitamins and supplements have steadily grown in recent years and are expected to hit USD139.9 billion in 2025, with the segment seeing growth for products in liquid and powder form.
The Challenge
Today, this segment’s packaging comes in various sizes and formats. Various over-the-counter (OTC) supplements typically come in stick pack formats. While they provide crucial barrier properties for product integrity, they employ multi-layer laminates that pose significant recycling challenges.
The Solution
In a market where consumers increasingly prioritize brands with strong environmental commitments, Taghleef Industries, Gerosa Group, and Universal Pack worked on a recyclable alternative for stick pack supplements.
| Traditional Multi-Material Structure | Ti’s Mono-Material Proposal |
| PET / Alu / PE | TNS 12 / EXTENDO® XZMX 18 / CPP |
This new alternative combines the following benefits:
- Enhanced Recyclability: The move to a mono-material PP structure directly addresses growing consumer demand for recyclable options, making it easier for consumers to dispose of the packaging responsibly.
- Strengthened Brand Image and Competitive Advantage: By proactively adopting sustainable packaging, brands can enhance their appeal to environmentally aware consumers, a significant and expanding segment within the overall supplement market. This can provide a crucial competitive edge as sustainability becomes a key differentiator.
- Uncompromised Product Quality for a Discerning Customer Base: The high barrier properties of EXTENDO® films ensure that the supplements maintain their quality and shelf life, meeting the expectations of increasingly knowledgeable and discerning health and wellness consumers.
Conclusion
This proactive transition to recyclable high-barrier stick packs with Taghleef Industries’ EXTENDO films, facilitated by the expertise of Gerosa and Universal Pack, exemplifies a strategic move within a rapidly expanding health and supplements market. By prioritising recyclability, brands meet their environmental responsibilities and cater to the growing demand for sustainable products, strengthening their image and potentially gaining a competitive advantage in a market increasingly driven by health and environmental consciousness. This case study demonstrates how embracing sustainability can be a key driver for success in the evolving health and wellness landscape.
