Taghleef, Les Etiquettes, Xeikon
Integrated Partners in Digital IML
In-Mould Labeling (IML) is rapidly gaining popularity for decorating plastic containers. With In-Mould Labeling the label becomes an integral part of the container, applied during container molding and not added on at a later stage in the process. The result is eye-catching packaging that stands out on the shelves.
Brand owners are looking for ways to differentiate themselves in an attempt to defend their market share. Special IML versions of their packaging are a way of doing that. Container variety and diversification and promotional efforts are proliferating and as a consequence, shorter labels print runs became a reality, with the highest quality graphics.
Conventional printing technologies struggle to provide affordable solutions for today’s demands for product launches, short runs and personalization. “Digital printing of in-mould labels can overcome the issues of conventional technologies and will enable further growth of the in-mold label market,” says Filip Weymans, Xeikon’s Director of Segment Marketing Labels & Packaging.
>>> The entire article is available on our Ti News_n.12
Brand owners are looking for ways to differentiate themselves in an attempt to defend their market share. Special IML versions of their packaging are a way of doing that. Container variety and diversification and promotional efforts are proliferating and as a consequence, shorter labels print runs became a reality, with the highest quality graphics.
Conventional printing technologies struggle to provide affordable solutions for today’s demands for product launches, short runs and personalization. “Digital printing of in-mould labels can overcome the issues of conventional technologies and will enable further growth of the in-mold label market,” says Filip Weymans, Xeikon’s Director of Segment Marketing Labels & Packaging.
>>> The entire article is available on our Ti News_n.12
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