Titanium™ LTZO: Advancing Monomaterial Recycling for Metallic IML Applications
Market background
In the competitive home care market, standing out on the shelves is just as important as meeting increasingly ambitious sustainability targets. For P&G, this meant not only responding to external demands but also taking a leadership role in promoting circular packaging solutions. In-mold labels (IMLs) have traditionally been used to achieve an attractive visual effect, but their complex structure often creates obstacles to recycling, making innovation essential.
Challenge
The challenge was to ensure the recyclability of the Cascade tub within the current recycling infrastructure while meeting the latest APR guidelines. P&G needed a film that could balance compliance with these standards while maintaining the brand’s iconic metallic shelf appearance.
Solution
Collaborating closely with P&G, Taghleef Industries developed Titanium™ LTZO, a refined version of the original LTZ with adjustments to the film structure to ensure APR compatibility and recyclability.
Titanium™ LTZO delivers:
- Same high-impact metallic aesthetic, preserving Cascade’s shelf identity;
- Full recyclability with PP, aligning with APR standards;
- Successful qualification for the “How2Recycle” label, empowering consumers with clear, credible disposal instructions;
- Alignment with P&G’s broader sustainability strategy—reducing virgin plastic use and increasing packaging circularity.
Conclusion
With Titanium™ LTZO, Taghleef delivers a breakthrough mono-material IML solution that balances design excellence with recycling performance.
This innovation enables brand owners like Cascade by P&G to maintain shelf appeal while meeting evolving environmental standards and consumer expectations, proving that sustainability and aesthetics can go hand in hand.
