Ti-News n. 22 // July 2019 - page 6

Ocean plastics and other waste are finally being accepted by the world as a global crisis. According to British activist and
environmentalist Dame Ellen McArthur, if things don’t change, there will be more plastics in the ocean than fish
by 2050.
The outcry is building among those involved in social and traditional media; however, the
messaging is often oversimplified. The challenge is complex, involving technical, economic,
political, and emotional ramifications.
The benefits of plastics are undeniable. They help make products, packaging, and labels
lighter, more durable, and easier to handle and transport. Consumers and industry
have always appreciated these benefits without always being responsible about
disposal. More people than ever are recycling, but there are still those who think
nothing of tossing a used container into a garbage bin that ultimately leads to a
landfill—or worse, tossing it onto the street or sidewalk as litter.
What can be done?
Consumers can recycle more readily and more responsibly. Governments
can support more widespread and efficient collection and enact sensible
regulation. Industry can continue to make products, packaging, and
labels more recyclable. Organizations such as the Association of Plastic
Recyclers (APR) and the European PET Bottle Platform (EPBP) are
becoming the global voice of the plastics recycling industry with data
and fact-based definitions. The Sustainable Packaging Coalition (SPC)
is helping with programs such as the “How to Recycle” label.
is proud to be in collaboration with these industry-leading organizations.
We continue to explore solutions and develop new products to answer
today’s environmental challenges, such as our recently launched floatable
shrink sleeve films to improve recycle rates. We will stand strong in our
commitment to do our part to protect the water, air, and earth we all need to
Educating the next generation will hopefully lead to a 100%
recycled or reused culture that will keep our oceans cleaner.
—Roberto Gollmann,
Director of Sales – Latin America.
Ocean plastic:
recognizing the problem, working on solutions
Strategies for Sustainability
1,2,3,4,5 7,8,9,10,11,12,13,14,15,16,...24
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