Ti-News n. 21 // February 2019 - page 7

The labels business has undergone dramatic change. Now, the
focus is on more than workability, mechanical performances,
print quality, and special finishes. Today, in addition to these
requirements, there is an increasing international demand to
choose label material based on how it will affect the sorting
and recycling process at the end of the product life.
This “design for recyclability” concept is key to meeting new
European directives that require only plastic packaging that’s
reusable or recyclable in a cost-effective manner by the
year 2030. Official guidelines now exist to help decide what
material should go into a label, primarily based on the material
used for the main packaging body.
For example, for HDPE or PP containers, recycling is easier
if the label is the same material as the packaging, following
the mono-material philosophy, so it’s more likely to be sorted
into the correct material fraction. For other materials, such as
PET containers made of different materials and densities, it’s
easier to separate the two from each other in a specific wet or
dry micro-sorting process.
Among the common substrates, PET is still the most recycled
plastic packaging material in Europe, and all involved in
the rPET value chain are joining a collaborative network to
address evolving environmental challenges. As a concrete
recently attended a workshop sponsored
by Petcore Europe, the Belgian association that works at the
forefront with all stakeholders in the PET value chain to ensure
and increase post-consumer PET collection and recycling.
The relationship is already proving beneficial. In October,
took part in the Opaque and Difficult to Recycle (ODR)
PET PackagingWorking Group in Brussels. With the focus
on sustainable labels and sleeves solutions, the interactive
discussions ranged from the latest developments in plastic
waste sorting methods to the EPBP new quick test protocols
introduced by COREPLA.
teammembers who attended were
also able to network, exchanging opinions and constructive
ideas with representatives of key accounts, including MCC
Label, Avery Dennison, and UPMRaflatac.
Together, and with a view toward the “design for recyclability”
strategy, this networking supports a wider project aimed
at evaluating
’s label films and their impact on the final
recycling process.
Packaging and design
for recyclability philosophy
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