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Printpack Helps Burton’s Biscuit
Company launch into Savoury Biscuit Market
Product Focus: Food
Printpack has collaborated with design agencies and repro houses alike
to print a stunning range of packaging for leading biscuit manufacturer
Burton’s Biscuit Company, as they launch a new beacon brand in the sa-
voury biscuit market - Cathedral City Baked Bites - through an exclusive
licensing agreement with Dairy Crest.
The new range of savoury biscuits will utilise the iconic Cathedral City
brand, and is being made using real Cathedral City cheddar.
Printpack has proved to be an important partner in the launch of Burton’s
new Cathedral City Baked Bites. Their flexibility and customer focus
produced striking packs under often tight deadlines,
without compromising on quality or service. To support
this unique, high-quality proposition that will extend
Cathedral City, the nation’s number one cheese brand*,
outside the dairy category and into the savoury snacking
market, the packaging needed to meet certain criteria. T
MUS matte BoPP was chosen as a part of the laminated
structure, as it provided a consistent matte appearance
and excellent machine run-ability throughout the range
of pillow packs and quad bags.
Printpack’s exceptional gravure print, and technical
expertise, perfectly complements the material benefits
to produce a highly attractive pack that replicates the
existing Cathedral City design concept, which requires the
packaging to have a paper look and feel.
*Nielsen 52 weeks to Aug 2013
Films are a proud supplier to Australian Icon,
Arnott’s Biscuits Limited
Arnott’s Biscuits has been Australia’s leading biscuit brand since 1865. The most popular Arnott’s biscuit in
Australia is the chocolate coated Tim Tam. One in every 2 Australian households contains a packet of Tim Tams
and around 35 million packs are sold each year – that’s nearly 400 million biscuits! Since 2004, Tim Tams have
been sold into more than 700 stores in China.
In Chinese, Tim Tam or “Tian Dian” in Mandarin, translates as “give me more, have some more”. T
is very proud to be a film supplier for Tim Tams packaging, a package made with a Ti white voided film as