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NATIVIA™ is an innovative bio-based film made from plants instead of oil. It has been introduced during the second half of 2010, and it’s the first step of a large and ambitious project initiated by Taghleef Industries group, with the purpose of driving the flexible packaging industry towards a more sustainable packaging with a lower environmental impact. It is a responsible and contemporary innovation film that gives consumers alternative choices for natural products and the possibility to give their contribution to the preservation of our environment.