WEB_TiNews_17 - page 16-17

Ti
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Ti
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16
Name Change!
US Customer Service is now Sales Support
What’s in a name? In the words of Shakespeare, “A rose by any other name would smell as sweet.”
Why the change? As part of our redesign effort and strategy to retake our leadership position in service
throughout the Americas, “Customer Service” was changed to “Sales Support.” On November 1, the US
office celebrated with a luncheon and presented new team jackets to the group.
This department name change moves the focus from an internal and transactional mindset to an
external and growth-oriented one, and it solidifies the teamconcept under a unified Sales organization.
As we reach our Sales Support Representative/Specialist staffing goals and advance our foundation of
expertise, the race has begun to regain our market position and execute our strategy.
From left to right:
Catherine Moore,
Ahmed Ali,
Rachel Nettleton,
Patti Bahr,
Rhonda Haman,
Kim Nguyen,
Tracy Dover,
Florence Billard,
Louise DeNight,
Tammy McWilliams,
Angelita Ortiz,
Edina Kovacs,
Barry Heacock.
Missing from
the picture:
Jan Fredrickson
Pack Expo 2016
Favorite Snyder’s-Lance Snacks
a big hit with Visitors
Jeremy Dye, Snyder’s-Lance Procurement Manager, Chip Auerbach,
Ti National Account Executive, and Dawn Connell, Snyder’s-Lance
Print Production Lead
[Extendo display with cookies, crackers and nuts - compliments of
Snyder’s-Lance]
At the Taghleef Industries Pack Expo booth, throngs of visitors
stopped by to learn about
Ti
’s best and newest packaging films,
including our
EXTENDO®
High Barrier Films. The hospitality
shown by the
Ti
team included sharing favorite cookies, nuts and
crackers with our guests, compliments of our valued customer,
Snyder’s-Lance.
Snyder’s-Lance and Taghleef Industries
North America have had a special
relationship over the past 15 years.
Snyder’s-Lance (SL), headquartered in
Charlotte, North Carolina, manufactures
and markets snack products in North
America as well as overseas. Like all other
Consumer Product Goods companies
(CPGs,) SL continues to analyze all areas of
their business relative to cost and value…
including packaging.
A key objective in calling on and soliciting
end-users is to qualify and specify products
that provide productivity opportunities
within each of the major platforms. At
Snyder’s-Lance, cookie/cracker and nut/
seed lines of products were packaged in
very expensive coated films that for many
years were never challenged for alternative
packaging. After working with SL’s
packaging engineering and procurement
groups, the
Ti
Sales team
achieved a realistic
understanding of the
properties required
for each of these
applications to best
serve SL consumers.
R e c omme n d a t i o n s
were then made using
our
EXTENDO®
High Barrier Films line of products.
In addition, an extensive cost analysis by product
platform was done to rationalize future machine
testing and shelf life trials.
Ti
first began selling
Snyder’s-Lance
120 HBTX
, a clear barrier film with
improved moisture barrier and excellent grease
resistance for their sandwich crackers. To this day,
the product continues to set the bar as the industry
standard for sandwich cracker packaging.
While
120 HBTX
continues strong for their sandwich
crackerbusiness,
80HXB
isnowusedatSnyder’s-Lance
to extend shelf life for cookie and cracker applications
that also require moisture barrier beyond standard
OPP films. For applications like nuts and seeds that
emit oils and have a tendency for rancidity,
88 UHX
is now the product of choice in their standardized
structure for these items. Likemany of
Ti
’s
EXTENDO®
High Barrier Films,
88 UHX
offers excellent oxygen,
moisture, grease,
and aroma barrier
properties.
Taghleef
has
always
been
t e c h n i c a l l y
responsive to the
special needs of
our customers. So
when SL asked us
to develop a film
for their sandwich
crackers
for
specific overseas
channels,
we
were to for the task. Not only will our new
EXTENDO®
product,
130 HXS
, increase shelf life an additional
30 days, this film also has the potential to increase
manufacturing productivity for Snyder’s-Lance by
extending production runs. This ultimately means
more finished inventory without the need for the same
turnover rate as their standard sandwich crackers.
Our success at this end-user has also enhanced our
relationships with Snyder’s-Lance converter partners.
Communication between all parties regarding current
and future needs has never been better. A win-win
for everyone!
Americas
Americas
1,2-3,4-5,6-7,8-9,10-11,12-13,14-15 18-19,20
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